Human behaviour.
Digital technology.
Marketing.


Anna Loverus is a data-driven digital marketing consultant.
She is the founder and CEO of Artificial Humanity.

Are you interested in working together?
You can always get in touch.


Can marketing personalisation be unethical?

Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?

Social media risks and how to protect yourself online

With all the information we give the social networks, the more information they have about us, to hold and use as they please. People are becoming more aware of social media risks, but what risks are there?

Two-factor authentication for beginners

Databases will always get hacked. Passwords will sometimes get into the wrong hands. You should, therefore, make sure to have a system that reduces the damage a leaked password can create. Two-factor authentication is a way to reduce the risk.

Why you should take a break from Facebook marketing

Some people think that digital marketing equals Facebook marketing. But how to use Social Media is only one skill you need in your digital marketing toolbox; it’s not everything. And now it might be time to move away from Facebook.

The difference between an offline and online audience

Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don’t translate very well between the two contexts.