Anna Loverus is a data-driven digital marketing consultant.
She is the founder and CEO of Artificial Humanity.
Are you interested in working together?
You can always get in touch.
Feelings have always been the secret sauce to make people care. We need to feel to care. But the fascinating fact is: feelings don’t need to be conscious.
You might have heard most of these data mistakes before. Maybe you nodded in assent when someone claimed one of them must be involved, even though you had no clue what it meat. If that’s the case, this text is for you.
Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don’t translate very well between the two contexts.
With marketing moving towards being more data-driven, we all need to update our skillsets if we want to stay on top. Being a math geek, I’ve listed five simple skills I think you should learn to get started.
Do you need technology to do marketing? While that previously wasn’t the case, marketing is becoming more and more about technology. And you will soon be left behind if you don’t add some technology skills to your personal toolkit.
Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?