Human behaviour.
Digital technology.
Marketing.


Anna Loverus is a data-driven digital marketing consultant.
She is the founder and CEO of Artificial Humanity.

Are you interested in working together?
You can always get in touch.


Can marketing personalisation be unethical?

Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?

Two-factor authentication for beginners

Databases will always get hacked. Passwords will sometimes get into the wrong hands. You should, therefore, make sure to have a system that reduces the damage a leaked password can create. Two-factor authentication is a way to reduce the risk.

Why you should take a break from Facebook marketing

Some people think that digital marketing equals Facebook marketing. But how to use Social Media is only one skill you need in your digital marketing toolbox; it’s not everything. And now it might be time to move away from Facebook.