I’m Anna Loverus, an independent management consultant based in Stockholm.

I live in two worlds. One is the world of marketing and communication, where I mostly spend my days with strategy. Sometimes I also get to write copy, or produce podcasts.

My second one is the world of data and technology. Here I get to automate tedious tasks, uncover insights in large datasets and write basic code.

I’m at my best when these worlds mix.

I focus on helping people and businesses use data and technology to reach their business goals. I believe people and processes are both key when building exceptional digital brands.

Do you want help to reach your goals?

Some of my recent projects

  • Interim Head of Social Media for a global Swedish fashion brand
  • Digital strategy and execution in the Swedish and European Parliament elections for Centerpartiet
  • Pilot study about consumer data usage and organisational structure in modern reseller organisations
  • Lead generation strategy and execution for a medium-sized consulting agency using WordPress and HubSpot​
  • Client-specific marketing dashboards in Google Data Studio to monitor performance against KPIs​
  • Developing processes and implementing digital tools for consumer-facing content marketing initiatives​
  • Audience segmentation and marketing automation for music events organiser​
  • A paper investigating racist Facebook groups in Sweden and their mechanisms for community building​

Some things I’ve written

How great data make great stories

Great stories need data, and most data need storytelling to get comprehensible by a larger mass. They’re a match made in heaven, but how does it work?