Human behaviour.
Digital technology.

Anna Loverus is a data-driven digital marketing consultant.
She is the founder and CEO of Artificial Humanity.

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You can always get in touch.

13 common data mistakes you should learn to avoid

You might have heard most of these data mistakes before. Maybe you nodded in assent when someone claimed one of them must be involved, even though you had no clue what it meat. If that’s the case, this text is for you.

The difference between an offline and online audience

Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don’t translate very well between the two contexts.

Can marketing personalisation be unethical?

Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?

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