With all the information we give the social networks, the more information they have about us, to hold and use as they please. People are becoming more aware of social media risks, but what risks are there?
Databases will always get hacked. Passwords will sometimes get into the wrong hands. You should, therefore, make sure to have a system that reduces the damage a leaked password can create. Two-factor authentication is a way to decrease the risk.
Some people think that digital marketing equals Facebook marketing. But how to use Social Media is only one skill you need in your digital marketing toolbox; it's not everything. And now it might be time to move away from Facebook.
Do you need technology to do marketing? While that previously wasn't the case, marketing is becoming more and more about technology. And you will soon be left behind if you don’t add some technology skills to your personal toolkit.
Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don't translate very well between the two contexts.
Det är många som funderar på hur de kan bidra till ett bättre debattklimat på nätet. Här är några konkreta förslag på vad du kan göra.
Begreppet filterbubbla har blivit allt vanligare för att beskriva ett suboptimalt internet. Problemet är bara att många inte vet vad en filterbubbla är.
One buzzword currently circling marketing departments is “Dark Post” – but what is it? It sounds like something dangerous, almost illegal. But dark posts are not bad per se, and if you're on Facebook, you see them daily.