Hello,
I’m Anna Loverus, a data-driven strategist and management consultant based in Stockholm.
I live in two worlds. One is the world of marketing and communication, where I mostly spend my days with strategy. Sometimes I also get to write copy, or produce podcasts.
My second one is the world of data and technology. Here I get to automate tedious tasks, uncover insights in large datasets and write basic code.
I’m at my best when these worlds mix.
I focus on helping people and businesses use data and technology to reach their business goals. I believe people and processes are both key when building exceptional digital brands.
Do you want help to reach your goals?
Some of my recent projects
- Interim Head of Social Media for a global Swedish fashion brand
- Digital strategy and execution in the Swedish and European Parliament elections for Centerpartiet
- Pilot study about consumer data usage and organisational structure in modern reseller organisations
- Lead generation strategy and execution for a medium-sized consulting agency using WordPress and HubSpot
- Client-specific marketing dashboards in Google Data Studio to monitor performance against KPIs
- Developing processes and implementing digital tools for consumer-facing content marketing initiatives
- Audience segmentation and marketing automation for music events organiser
- A paper investigating racist Facebook groups in Sweden and their mechanisms for community building