I live in two worlds. One is the world of marketing and communication, where I mostly spend my days with strategy. Sometimes I also get to write copy, or produce podcasts.
My second one is the world of data and technology. Here I get to automate tedious tasks, uncover insights in large datasets and write basic code.
I’m at my best when these worlds mix.
I focus on helping people and businesses use data and technology to reach their business goals. I believe people and processes are both key when building exceptional digital brands.
Do you want help to reach your goals?
What is Dark Social? The term refers to private sharing in instant messaging and email – traffic that is a bit tricky to uncover. This post is a “what is” and “how to” article all at once.
Great stories need data, and most data need storytelling to get comprehensible by a larger mass. They’re a match made in heaven, but how does it work?
Feelings have always been the secret sauce to make people care. We need to feel to care. But the fascinating fact is: feelings don’t need to be conscious.
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