Human behaviour.
Digital technology.
Marketing.

Do you need technology to do marketing? While that previously wasn’t the case, marketing is becoming more and more about technology. And you will soon be left behind if you don’t add some technology skills to your personal toolkit.

Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?

With all the information we give the social networks, the more information they have about us, to hold and use as they please. People are becoming more aware of social media risks, but what risks are there?

Databases will always get hacked. Passwords will sometimes get into the wrong hands. You should, therefore, make sure to have a system that reduces the damage a leaked password can create. Two-factor authentication is a way to reduce the risk.

Some people think that digital marketing equals Facebook marketing. But how to use Social Media is only one skill you need in your digital marketing toolbox; it’s not everything. And now it might be time to move away from Facebook.

Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don’t translate very well between the two contexts.