Anna Loverus. Future-focused strategist and writer bridging technology, business, and society.

Advisor, Speaker, and Writer.

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Spotify, H&M, Zalando, Sveriges Radio, TV4, SVT, Scania, Meta, Arla, Limbik, and Bonnierförlagen, and many others.

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About Me

I'm Anna Loverus, a strategist and leader at the intersection of technology, business, and society.

With over 15 years of experience in technology and business strategy, I've had the privilege of working with some of the world's most innovative companies. My expertise spans technology, human behaviour, and leadership.

I have an interdisciplinary background with dual bachelor's degrees in Psychology and Business from Uppsala University, complemented by a Master's degree in Business from the Stockholm School of Economics. I started computer programming at the age of 9, and have always been fascinated by technology and what we can do with it.

Currently, I serve as the CEO of Better Odds, where we're leveraging AI to help organisations make better decisions. I'm also a board member at Klimatkollen, a non-profit using AI to democratize carbon emissions data.

My work has been featured in various media outlets, and I frequently speak at conferences and events about new technology and its impact on society and human behaviour.

When I'm not working, you'll find me exploring art galleries, playing tennis, or diving into the latest developments in technology and AI.

CV

Professional Experience

Founder and Independent Consultant – Strategy, Content and Technology

2018 - 2022

Artificial Humanity

Spotify

Digital Strategist

2015 - 2016

KIT

Digital Strategist

2012 - 2015

Matter

Communications Consultant

2011 - 2012

WKY Communications

Freelance Journalist

2010 - 2015

IDG, Bonnier, Metro, etc.

Business Reporter

2010

Svenska Dagbladet Näringsliv

Board Work

Klimatkollen

Nackademin

Education

Stockholm School of Economics

Uppsala University

Courses

Stanford University

Harvard Law School, Berkman Klein Center for Internet and Society

Teaching

NyTeknik Education

Starting and running an AI Company

2024, 2025

Stockholm School of Entrepreneurship

AI Powered Customer Experiences

2018

AI for Marketing Summit

Digital Distribution and Digital Behaviours

2019

Piteå Kommun

Digital Management

2015

Berghs School of Communication

Södertörn University

Interactive Communication

2015

Berghs School of Communication

Marketing Communications in Social Media

2015, 2016

Nackademin

Schibstedt Journalism Academy

2014

Schibstedt

Speaking and Public Appearances

Acting on Mega Trends — From AI Hype to Strategic Action

2025

Meta Nordic Advisory Board

PwC Cyber and Privacy Day

Using AI to Support Business Leaders with Decision Making

2023

Netlight EdgeY

(Dis)information — What it is and what it means for organisations

2022

Webbdagarna

Psychometric Targeting in Political Campaigns

2019

Gather

Data-Driven Storytelling

2019

Swedish Television

Strategic Communication on Facebook and Instagram

2017

Berghs School of Communication

Social Media in Journalism - A strategic approach

2017

Wilma Talks

Sweden Social Web Camp

Where are the Girls? - Addressing misrepresentation of women in tech

2011

Internetdagarna

Media

How AI avatars of world leaders are being used for scenario planning

2025

Sveriges Radio, P4 Extra

Sveriges Radio, P1 Morgon

Shortlisted as one of Sweden's 101 Super Talents

2019

Veckans Affärer

Så förändras våra vanor av de smarta telefonerna

2014

TV4, Nyhetsmorgon

Achievements

Shortlisted as one of Sweden's 99 Women in Technology

2025

Resumé

Participated in Tandem Leadership Program for Young Leaders

2024

Hanaholmen

Shortlisted as one of Sweden's 101 Super Talents

2019

Veckans Affärer

Winner of Code in The Dark, Programming Competition

2013

Tictail