Anna Loverus


I’m a data-driven strategist and management consultant based in Stockholm.

I focus on helping people and businesses use data and technology to reach their business goals. I believe people and processes are both key when building exceptional digital brands.

I’m currently working full-time for H&M, where I lead a transformation project within the Marketing and Communications department.

Things I’ve written:

How great data make great stories

Great stories need data, and most data need storytelling to get comprehensible by a larger mass. They’re a match made in heaven, but how does it work?

Can marketing personalisation be unethical?

Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?

Social media risks and how to protect yourself online

With all the information we give the social networks, the more information they have about us, to hold and use as they please. People are becoming more aware of social media risks, but what risks are there?


I’m always open to discuss new projects, creative ideas or opportunities to be part of executing your ideas. Describe your project in the form below, and I will reply as soon as I get a chance. The minimum scope for new collaborations is 30 hours.