5 practical and simple tools for digital marketing professionals

My previous posts on smart tools for digital marketing professionals are among the most read in the blog. Since you seem to enjoy it, I’ve listed five more smart digital marketing tools for you to try.

Tailwind – Smarter Pinterest marketing

Tailwind is a nifty tool for visual marketing, in other words: Pinterest. A platform quickly becoming increasingly relevant for marketers.

With Facebook losing its position other platforms are gaining importance for content creators and influencers. Pinterest is one of those platforms. Over the next year, we will probably see more types of businesses on Pinterest, using it to drive traffic or sell products directly. Pinterest is no longer a platform only for food photos, pretty shoes and interior design (although, categories like those still consists of a large share).

But Pinterest hasn’t been a priority for most social media tools. And if you need to do everything manually; naturally, you won’t prioritise it. Therefore, using Pinterest to create value for your business has been hard. Tailwind is bridging this gap.

The tool has four main features:

  1. Tailwind makes it possible to schedule pins and spread out what you usually pin all at once over days or weeks
  2. It can create loops of evergreen content, taking the oldest pins on your board and pinning them back on top
  3. Additionally, it lets you participate in and create tribes, where users collaborate with each other to get their content more exposure on the platform
  4. It gives you easy access to analysing your pins, making sure you learn and improve over time

Tailwind sure ain’t the prettiest tool I’ve seen. But it’s functional, and it’s a great way to step up (or start) a Pinterest presence.

PixelMe – Smarter UTM-tagging

PixelMe is a URL-shortener that comes both with simple built-in UTM-tagging but most of all, with retargeting possibilities added to every single link you create. The short link collects enough info about the person who clicks for you to be able to retarget them on any platform. (You should make sure you use this tool in a way that goes with GDPR though.)

Additionally, they’ve realised that the process of UTM-tagging is a hassle for many marketers today, and after tagging, you often want to shorten the links to look nice. Pixelme has created a way to make this process much more straightforward and reduced the risk of beginner errors.

Hemingway App – Improve your writing

Most people spend a lot of time writing online today. Hemingway App is a neat little writing app that highlights lengthy, complex sentences and errors in your text.

Hemingway App will help you find words you can swap with simpler ones, or sentences that are too complex and need more straightforward language. Additionally, it will help you find both weak adverbs and passive voice, to help improve your text.

You can paste in something you’re working on and edit away or compose something from scratch. There’s also a desktop app if you fall deeply in love.

Hunter.io – Find the e-mail address you need

Have you ever wanted to contact someone by e-mail instead of via LinkedIn without knowing the correct address? Hunter is a neat (and perhaps scary) little tool that collects e-mail addresses and makes them searchable. So, if you know the correct e-mail address domain (for instance amazon.com or wholefoods.com) you can most of the time find the full address with Hunter.io’s search engine.

Sure, it might feel like an invasion of privacy. But every single email address Hunter.io collect and distribute in their Domain Search have a public source that they disclaim, along with its discovery dates. So, they’ve just done the stalking for you.

And well, it comes in handy very often.

Front – A smarter inbox for all your messages

Front is a smart inbox for teams that let you collaborate with your colleagues. But it’s not only e-mail. Front makes it possible to take shared responsibility for Facebook Page messages, Twitter messages, website chats and forms, Intercom support messages and so much more. You can even build your own integrations if you want to.

With Front, you’ll have all your messages, and all your teammates, in one place. Someone will always be there to reply – when UPS have lost yet another package or your servers are taking a break – without having to jump from one tool to the next. You can assign messages to the right people, collaborate on drafts and loop in reinforcement when you have to. It’s also possible to create advanced rules and canned responses for automatically taking care of your most common types of emails.

It might sound like a small win. But I don’t even have a team to collaborate with yet, and I still benefit from getting everything in one place. And as soon as you start to add a couple of active Facebook pages with messages turned on, and a shared e-mail address or two the number of places to keep track of new messages increases drastically and so does the number of messages that you miss.

If you can relate, try it.

Looking for more tools for digital marketing professionals?

Here are some of my other posts on the topic:

The right tools for digital marketing professionals can make a big difference to your results – and your workday. Here are five smart tools you should try.

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