Tag: Targeting

The difference between an offline and online audience

Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don't translate very well between the two contexts.

/ February 28, 2018
Is using targeting and personalisation in marketing ethical?

Can marketing personalisation be unethical?

Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?

/ February 24, 2018