Tag: Ethics

Is using targeting and personalisation in marketing ethical?

Can marketing personalisation be unethical?

Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?

/ February 24, 2018

Dark Posts in Social Media, what is it?

One buzzword currently circling marketing departments is “Dark Post” – but what is it? It sounds like something dangerous, almost illegal. But dark posts are not bad per se, and if you're on Facebook, you see them daily.

/ April 25, 2017