Feelings have always been the secret sauce to make people care. We need to feel to care. But the fascinating fact is: feelings don’t need to be conscious.
Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don’t translate very well between the two contexts.
Some people think that digital marketing equals Facebook marketing. But how to use Social Media is only one skill you need in your digital marketing toolbox; it’s not everything. And now it might be time to move away from Facebook.
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