Some people think that digital marketing equals Facebook marketing. But how to use Social Media is only one skill you need in your digital marketing toolbox; it's not everything. And now it might be time to move away from Facebook.
Do you need technology to do marketing? While that previously wasn't the case, marketing is becoming more and more about technology. And you will soon be left behind if you don’t add some technology skills to your personal toolkit.
Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don't translate very well between the two contexts.
One buzzword currently circling marketing departments is “Dark Post” – but what is it? It sounds like something dangerous, almost illegal. But dark posts are not bad per se, and if you're on Facebook, you see them daily.