Category: Marketing

Take a break from Facebook Marketing and get better ROI

Why you should take a break from Facebook marketing

Some people think that digital marketing equals Facebook marketing. But how to use Social Media is only one skill you need in your digital marketing toolbox; it's not everything. And now it might be time to move away from Facebook.

/ March 9, 2018

My tools for Digital Marketing – Data Processing and Data Analysis

Do you need technology to do marketing? While that previously wasn't the case, marketing is becoming more and more about technology. And you will soon be left behind if you don’t add some technology skills to your personal toolkit.

/ March 5, 2018

The difference between an offline and online audience

Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don't translate very well between the two contexts.

/ February 28, 2018
Is using targeting and personalisation in marketing ethical?

Can marketing personalisation be unethical?

Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?

/ February 24, 2018

Dark Posts in Social Media, what is it?

One buzzword currently circling marketing departments is “Dark Post” – but what is it? It sounds like something dangerous, almost illegal. But dark posts are not bad per se, and if you're on Facebook, you see them daily.

/ April 25, 2017

Data-driven marketing for the anxious marketer

When people talk about data-driven marketing, I find it problematic in several ways. But mostly because all marketing is based on data.

/ November 17, 2014