Feelings have always been the secret sauce to make people care. We need to feel to care. But the fascinating fact is: feelings don’t need to be conscious.
You might have heard most of these data mistakes before. Maybe you nodded in assent when someone claimed one of them must be involved, even though you had no clue what it meat. If that’s the case, this text is for you.
Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don’t translate very well between the two contexts.
With marketing moving towards being more data-driven, we all need to update our skillsets if we want to stay on top. Being a math geek, I’ve listed five simple skills I think you should learn to get started.
Do you need technology to do marketing? While that previously wasn’t the case, marketing is becoming more and more about technology. And you will soon be left behind if you don’t add some technology skills to your personal toolkit.
Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?
With all the information we give the social networks, the more information they have about us, to hold and use as they please. People are becoming more aware of social media risks, but what risks are there?
Databases will always get hacked. Passwords will sometimes get into the wrong hands. You should, therefore, make sure to have a system that reduces the damage a leaked password can create. Two-factor authentication is a way to reduce the risk.
Some people think that digital marketing equals Facebook marketing. But how to use Social Media is only one skill you need in your digital marketing toolbox; it’s not everything. And now it might be time to move away from Facebook.
Det är många som funderar på hur de kan bidra till ett bättre debattklimat på nätet. Här är några konkreta förslag på vad du kan göra.
Begreppet filterbubbla har blivit allt vanligare för att beskriva ett suboptimalt internet. Problemet är bara att många inte vet vad en filterbubbla är.
One buzzword currently circling marketing departments is “Dark Post” – but what is it? It sounds like something dangerous, almost illegal. But dark posts are not bad per se, and if you’re on Facebook, you see them daily.
Me and my boyfriend decided to create a private Slack-team for all our digital conversations. Using it to communicate outside a typical work setting felt like a chance. But it still works well a year later.
When people talk about data-driven marketing, I find it problematic in several ways. But mostly because all marketing is based on data.
Tekniken blir allt viktigare i våra liv. Det gäller att vi tar ansvar för när vi ska gå att nå och hur ofta det är okej att telefonen stör oss.