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13 common data mistakes you should learn to avoid

You might have heard most of these data mistakes before. Maybe you nodded in assent when someone claimed one of them must be involved, even though you had no clue what it meat. If that’s the case, this text is for you.

Can marketing personalisation be unethical?

Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?

Two-factor authentication for beginners

Databases will always get hacked. Passwords will sometimes get into the wrong hands. You should, therefore, make sure to have a system that reduces the damage a leaked password can create. Two-factor authentication is a way to reduce the risk.

Why you should take a break from Facebook marketing

Some people think that digital marketing equals Facebook marketing. But how to use Social Media is only one skill you need in your digital marketing toolbox; it’s not everything. And now it might be time to move away from Facebook.

Dark Posts in Social Media, what is it?

One buzzword currently circling marketing departments is “Dark Post” – but what is it? It sounds like something dangerous, almost illegal. But dark posts are not bad per se, and if you’re on Facebook, you see them daily.

How we use Slack at home

Me and my boyfriend decided to create a private Slack-team for all our digital conversations. Using it to communicate outside a typical work setting felt like a chance. But it still works well a year later.