Simple tools can help you understand your website traffic in detail and use your webpage for lead generation. It takes only minutes to get started!
Marketing will be one of the first fields getting a massive make-over from AI. Here are three ways AI in marketing is already happening.
Do you want to create a Wikipedia page for yourself or your company, as part of your marketing effort? This post explains how to do it in 6 simple steps.
The right tools for digital marketing professionals can make a big difference to your results – and your workday. Here are five smart tools you should try.
Great stories need data, and most data need storytelling to get comprehensible by a larger mass. They’re a match made in heaven, but how does it work?
My first year as a freelance consultant has passed. I’m pleased with my decision to become part of the gig economy. Here are some things I’ve learned.
Running your own business is about putting all the small things together. Here are five of the digital tools I use to make it all run smoothly.
Feelings have always been the secret sauce to make people care. We need to feel to care. But the fascinating fact is: feelings don’t need to be conscious.
You might have heard most of these data mistakes before. Maybe you nodded in assent when someone claimed one of them must be involved, even though you had no clue what it meat. If that’s the case, this text is for you.
Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don’t translate very well between the two contexts.
With marketing moving towards being more data-driven, we all need to update our skillsets if we want to stay on top. Being a math geek, I’ve listed five simple skills I think you should learn to get started.
Do you need technology to do marketing? While that previously wasn’t the case, marketing is becoming more and more about technology. And you will soon be left behind if you don’t add some technology skills to your personal toolkit.
Personalisation is an ongoing marketing trend: far from new, far from over. Being specific and relevant to every single customer is a powerful marketing tactic, but is it ethical?
With all the information we give the social networks, the more information they have about us, to hold and use as they please. People are becoming more aware of social media risks, but what risks are there?
Databases will always get hacked. Passwords will sometimes get into the wrong hands. You should, therefore, make sure to have a system that reduces the damage a leaked password can create. Two-factor authentication is a way to reduce the risk.
Some people think that digital marketing equals Facebook marketing. But how to use Social Media is only one skill you need in your digital marketing toolbox; it’s not everything. And now it might be time to move away from Facebook.
This tip is probably the simplest one I will ever give you; If you have a laptop – put some stickers on it. You might say “only geeks have stickers on their laptops”. And while that might be true, there’s a real reason you should copy them immediately. The difference a couple of stickers can make…
Det är många som funderar på hur de kan bidra till ett bättre debattklimat på nätet. Här är några konkreta förslag på vad du kan göra.
Begreppet filterbubbla har blivit allt vanligare för att beskriva ett suboptimalt internet. Problemet är bara att många inte vet vad en filterbubbla är.
A high-quality out of office reply is the first step to a relaxing vacation, but it is also an excellent service to your contacts if you have busy work days.